Decide who it’s for, what to make and how you’ll measure it.
The most effective campaigns start before anything is designed or filmed. Our consultation services can be booked individually or combined into a complete strategy.
Seven consultations
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01
Marketing strategy consultation
A full review of your goals, audience, budget and current efforts, turned into a prioritized strategy.
You receiveMarketing strategy and roadmap
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02
Marketing content type selection
Case study video, white paper, webinar, infographic or article. We match content formats to how your buyers prefer to consume content.
You receiveRecommended content mix
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03
Marketing messaging consultation
We sharpen what you say and how you say it: value propositions, key messages and proof points tailored to each audience.
You receiveMessaging framework
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04
Customer segmentation
We divide your market into distinct groups by role, organization type, specialty and buying stage so every campaign speaks directly to your ideal customer.
You receiveSegment profiles and personas
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05
Competitor analysis
A clear look at how competitors position themselves, where they advertise and what they publish, so you can identify your strongest opportunities.
You receiveCompetitive landscape report
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06
CRM consultation
We help you choose, configure and optimize your CRM so leads are tracked, nurtured and handed to sales without falling through the cracks.
You receiveCRM recommendations and support
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07
Marketing campaign type consultation
Targeted, organic, media placement or live events. We recommend the campaign types that fit your goals and budget.
You receiveCampaign strategy
Book a strategy call to get started.
There is no one-size-fits-all solution. We’re here to help you where you are.
7 consultations · 7 deliverables
Pairs well with
All marketing services-
01
Targeted Campaigns
Data-driven prospecting, LinkedIn ads and Google search campaigns aimed at the buyers who matter.
Learn more -
02
Organic Campaigns
Platform selection, ongoing organic posting and a quarterly social content calendar.
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05
Creative
Booth graphics, leave-behinds, decks, websites, video, podcasts, brand, ads and email.
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Let’s find the story, then find the audience.
Tell us what you’re launching or promoting. We’ll come back with a plan for the film, the campaign or both.